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direct channel love

direct channel

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  • MaryW commented on the word direct channel

    In today's market, asset management services are distributed to US-based investors primarily through five principal distribution channels: direct, professional advice, retirement plan, supermarket platforms and institutional.

    1. Direct channel. This channel offers a direct commercial relationship between manufacturer and end client, representing full disintermediataion of the traditional distributor. . . . Fewer than 30% of households in the US that owned funds over the last decade owned funds purchased through the direct market channel.

    Ernst & Young, Sea of Change on the Horizon: US Fund Distribution 2014 (2014), p. 5

    December 28, 2016